Aldi has joined forces with Bowel Cancer UK to help raise awareness about the disease through toilet paper packages. The supermarket has modified all of its own brand’s toilet roll packaging packages to include signs and symptoms of bowel cancer, along with a QR code that customers can scan for more information. BirminghamLive reports .
Aldi made the change in response to Bowel Cancer UK’s #GetOnARoll campaign, which calls on supermarkets across the country to put bowel cancer symptoms on their toilet paper containers. The charity says that although bowel cancer is the fourth most common cancer, almost half of adults in the UK can’t name a single symptom of it. disease .
They ask supermarkets to include them in their toilet, “where most people need to see them,” to change the fact that less than 40% of people with bowel cancer are diagnosed in the early stages, hoping to save more lives. .
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The change comes after a campaign by Bowelbabe activist Dame Deborah James, who has been battling terminal bowel cancer since 2016. Deborah has also influenced the giant Andrex to add bowel cancer symptoms to their packaging as part of the campaign.
Julie Ashfield, Aldi’s chief purchasing officer, said of the change: “It’s shocking to know that almost half of adults in the UK can’t name a single symptom of bowel cancer. When we found out how powerful it could be simply printing the signs and symptoms on the toilet roll containers, so that they are there when most people need to see them, we were eager to get involved.
“Detecting early signs is so important, so anything we can do to raise awareness about what people should be aware of and tell Bowel Cancer UK to find out more is crucial. We’re thrilled to be here. the first retailer to announce that we will be joining since the launch of the #GetOnARoll campaign and we call on all other retailers and brands of bath bags to do so. “
Bowel Cancer Symptoms:
Bleeding from the bottom and / or blood in the poop
An unexplained persistent change in bowel habit
Unexplained weight loss
Extreme fatigue for no apparent reason
Pain or knot in the abdomen
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