I wasn’t nearly going to write this, because it seemed a little too much like trying to force the cliché, but then I got an email from Bob Marley’s online store promoting his exclusive 4/20 merchandising with the subject: “When you smoke the grass, it reveals itself to you “, so I decided we wouldn’t force anything after all. But I digress.
That is 4/20 after all, the universally agreed day where a lot of people make jokes about stonemasons and continue to live their lives normally. But where are these stoners, and more specifically, where are the US stoners listening to Bob Marley?
In 2022, Luminate, formerly MRC Data, has recorded more than 308 billion on-demand audio playbacks in the U.S., of which 212.3 million are Bob Marley, Bob Marley & the Wailers, the Wailers ( as are some of the first albums). accredited) and the like. And most of these streams, both in general and for Marley’s music, come from the two largest streaming cities in the country: Los Angeles and New York. Both actually exceed the Marley listening index: LA, for example, accounts for 6.91% of all Marley on-demand audio streams in the United States so far this year. , compared to 5.17% of all audio streams on demand in general. , while New York accounts for 5.43% of Marley’s plays compared to 4.22% of all music, meaning the two cities over-index 33.66% and 28.67%, respectively. .
It is a trend that continues in most of the top 20 streaming cities in the country: 13 of them over-index in terms of listening to Marley, while seven of them subscribe. However, there doesn’t seem to be much rhyme or reason about which cities do or don’t, which is an early hypothesis for this article: that Marley’s audience would overindex in areas where marijuana is legal, not hold on.
Take Chicago, for example: the fourth largest transmission city in the country, in a legal state of marijuana, is down 22.78% on Marley transmission compared to the general. Detroit is similar: it accounts for 1.02% of total U.S. transmission, accounting for only 0.68% of Marley reproductions, with a subindex of even 33.33%. (Maybe it’s time: we’re looking at data from 2022 to now, that is, the winter weeks from January to mid-April.) Others seem more logical: Dallas-Forth Worth, the third city of the country’s largest broadcast, below 41.18% in Marley’s audience; another Texas city, Houston, subscribed 29.59%. The other three are a bit mixed: Atlanta (-10.81%), Minneapolis-St. Paul (-26.42%) and Charlotte, NC (-5.95%).
Most of the top 20 cities, however, are over-indexed, led by a likely predictable combination of weed-friendly cities in California and Florida adjacent to the Caribbean (yes, there are dozens of other factors involved in the listening and playing habits, but stick with us). The Bay Area, which includes San Francisco, Oakland and San Jose, according to Luminate, is the fifth highest on-demand audio streaming city in the country (2.38%), but the third-largest Marley streamer. .71%), more than indexing 35.5%. Sacramento, the state capital, is up 17.92%; out of the top 20, San Diego over-indexes by 136.51%, accounting for 0.63% of all live streaming in the United States, but 1.49% of all Marley plays.
Florida, on the other hand, is the state with the highest average super-index of all: it has three cities in the top 20 in global streaming activity, and each listens to a disproportionate amount of Marley, with Miami one 123.1%, Orlando-. Daytona Beach rose 80.5% and Tampa-St. Petersburg is up 87.2%. Out of the top 20 cities, West Palm Beach is up 234.6%. Others in the top 20, on the other hand, are broken down by weed-friendly states and liberal capitals: Philadelphia (+ 18%), Boston (+ 39.26%), Phoenix (+ 10.85%) and Denver (+ 29.69%).
But there is one city, outside the top 20 streamers in general, but within the top 20 streams of Marley, that indexes more than all the others. Honolulu, Hawaii – Only 0.24% of all on-demand audio streams in the U.S. in 2022 so far, but 1.02% of all Bob Marley music streams, with overindexing even of 325%. Congratulations. I wake up and turn around and let go.
